LL&C PhD student Raymond A. Lutzky will present a paper at the Eastern Communication Association (ECA) 2012 Convention in Cambridge, Massachusetts April 26-29. The paper, entitled "Persuasive Technology: Transition to a Rhetorical Perspective," won the top student paper award for ECA's Communication and Technology Interest Group.
Read MoreB.S. in Electronic Media, Arts, and Communication (EMAC)
EMAC is an interdisciplinary undergraduate degree offered by the Department of Language, Literature, and Communication (LL&C) and the Department of the Arts.
EMAC offers students the opportunity to study electronic arts in relation to the communication field, and prepares them for careers in the applied arts and communication. Students take courses from the two departments, combining the strengths of LL&C's degrees in Communication, Technical Communication, Human-Computer Interaction (HCI), and Communication and Rhetoric (B.S., several M.S., and Ph.D.) with Arts' world-famous iEAR Studios (integrated Electronic Arts at Rensselaer) and M.F.A. degree.
The goal of an EMAC education is to give students the best of both worlds: skills in hands-on arts design and communication combined with a broad cultural perspective. Career options may include, but not be limited to:
- Information Design
- Graphic Design
- Web Design and Authoring
- Print and Online Publishing
- Human-Computer Interaction (HCI)
- Virtual Reality Design
- Video, Digital, or Installation Art
- Computer Animation and 3-D Graphics
- Digital Audio
- Game Design
- Media Production
- Marketing Communication
- Entrepreneurship
Nature of the Program
EMAC is a B.S. program in Electronic Media, Arts, and Communication jointly offered by the Department of Language, Literature, and Communication; and the Department of the Arts at Rensselaer. It provides students with the vital multidisciplinary education necessary for leadership in a rapidly transforming information society. EMAC integrates aesthetic, creative, and critical thought with expertise in advanced electronic multimedia. Building on the strong technological infrastructure of Rensselaer, this program offers students hands-on education in new art and communication technologies and theoretical frameworks in order to understand and shape the cultural impact of these technologies. A major strength is the balance between individual and collaborative activity facilitated by the interactive multimedia education pioneered by Rensselaer.
The program represents a natural evolution for the two departments, combining the expertise and facilities of an established B.S. in Communication, a leading M.S. in Technical Communication, a new M.S. in Human-Computer-Interaction (HCI), certificates in Graphics and in HCI, and a prestigious M.F.A. in Electronic Arts. This interdisciplinary approach produces entrepreneurs and critical thinkers who will use technology in innovative ways in both commercial and artistic spheres, and in the increasingly significant overlap between these realms.